Maia Friedrich

Fashion Promotion Project

A fashion promotion project featuring some of E.L.V. Denim’s garments. This project explores fashion trends in the UK from the 50s to the 90s. Each of the five models represent a different decade - London, England, 2025

The first model representing the 50s fashion trend. The model is posing in front of a row of slanted telephone boxes. The first model representing the 50s fashion trend. The model is posing in front of a row of slanted telephone boxes, turned away from the camera.
A close up of the 50s model wearing E.L.V. Denim trousers.
The 50s model posing in front of a grey tiled wall. The 50s model posing in front of a grey tiled wall.

The above five photos are of a model, representing the 50s fashion trends. Her trousers are one of E.L.V. Denim’s garments.

The 60s model posing face on in front of a grey tiled wall. The 60s model posing infront of a grey tiled wall.
A close up of the 60s model posing in front of a grey tiled wall. The 60s model posing on a window ledge, looking down towards the the audience.
The 60s model posed, sitting on a window ledge facing towards the audience.

A close up of the 60s model standing on the window ledge, looking into the distance. The audience view this model - looking up from a profile view. The above six photos are of a model, representing the 60s fashion trends. Her jacket is one of E.L.V. Denim’s garments.

The 70s model looking directly at the audience, standing in front of a gery tiled wall. The 70s model looking with an averted gaze, standing in front of a grey tiled wall.
A close up of the 70s model looking directly at the audience.

The 70s model sitting on a metal bench, posed reading a Vogue magazine. The above four photos are of a model, representing the 70s fashion trends. Her skirt is one of E.L.V. Denim’s garments.

The 80s model posed looking down towards the audience, standing in front of a grey tiled wall. A close up of the 80s model, in front of a grey tiled wall.
A close up of the E.L.V. Denim jacket, which the 80s model is wearing. A close up of the 80s model sitting on a chair, reading a magazine.

The 80s model sitting on a metal bench reading a Vogue magazine. The above five photos are of a model, representing the 80s fashion trends. Her jacket is one of E.L.V. Denim’s garments.

The 90s model posed, standing in front of a grey tiled wall, looking towards the audience. The 90s model posed standing on some steps, while looking into the distance.
A close up of the jacket, which the 90s model is wearing. The 90s model standing, looking down towards the audience. The model is posed with her hand on the top of a bridge wall. Blured trees are in the distance, behind the model.

A close up of the 90s model looking to one side. A close up of the 90s model looking directly at the audience.
The above six photos are of a model, representing the 90s fashion trends. Her jacket is one of E.L.V. Denim’s garments.

A view looking down at some of the E.L.V Denim garments.

A close up of an E.L.V. Denim jacket. A close up of an E.L.V. Denim shirt.
The above three photos are some of E.L.V. Denim’s garments.

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